Hi, I’m Juliette
I’m a strategic brand marketer and creative director with 15+ years of experience shaping how beauty, wellness, and media brands — and the people behind them — show up in culture. I build brand worlds that feel human and magnetic, translating strategy into storytelling that drives relevance and trust.
My favorite work lives at moments of transformation — launches, reinventions, and reintroductions. Whether you’re building something new or redefining what you’ve built, I help crystallize the story, elevate the aesthetic, and bring your next chapter into focus.
FEATURED IN
Recovering Girlboss is a newsletter examining ambition, beauty, and the internet — how identity and attention are constructed, sold, and reclaimed.
I’ve spent my career inside the social media ecosystem — shaping it, being shaped by it — and this is where I unpack what that’s meant: how we construct selfhood online, how attention gets monetized, and how to find meaning and autonomy within it.